Two Books. One Proven Roadmap.

Think Like a Business Architect. Grow Like a Seasoned Entrepreneur.

Two powerful books by 4× Inc. 5000 CEO Alan Wozniak that give you a practical roadmap to build a healthier business, create predictable revenue, reduce owner dependence, and sell like a business architect.

Rated 5.0 by readers BIG EXIT ships in 1–2 business days Secure checkout
The Small Business BIG EXIT and So You Hate Selling books by Alan Wozniak

What you'll achieve

Build a business that is worth more today and tomorrow

Increase profitability and predictable revenue

Reduce owner dependence and regain your freedom

Strengthen the 7 pillars of business health

Prepare for a profitable exit—or build a legacy that lasts

The Short Answer

Alan Wozniak wrote two companion books. The Small Business BIG EXIT shows owners how to grade and strengthen the seven pillars of their business so they can scale, merge, or sell at a premium. So You HATE Selling — now available for pre-order — replaces pitching and closing with the 7-Step Prescriptive Sales Process™ so you win clients as a trusted advisor. Order one or both.

The Small Business BIG EXIT book cover

Book 1

The Small Business BIG EXIT

Grade the seven pillars of your company to find what's holding value back. Then fix them.

  • Proven 7-Pillar Assessment
  • Increase Business Value
  • Build a Company Buyers Want
  • Exit on Your Terms
Order BIG EXIT

Book 2

Pre-Order Now

So You HATE Selling

A practical, step-by-step sales process for people who hate traditional selling. Reserve your copy now — ships on release.

  • Stop Pitching
  • Start Solving Problems
  • 7-Step Prescriptive Sales Process™
  • Create Repeatable Revenue
Pre-Order HATE Selling
Alan Wozniak, business author and entrepreneur

Real experience. Real results.

Alan Wozniak is a 4× Inc. 5000 CEO, entrepreneur, business advisor, and best-selling author. He's built, scaled, and exited his own company—and now he helps other business owners do the same.

40+ Years Entrepreneur
4× INC. 5000 CEO
370% Growth In final years
500+ Businesses Advised

What readers are saying

★★★★★
“The BIG EXIT gave me the clarity I needed to fix what was holding my business back—and now it's more valuable than ever.”
— Business Owner
★★★★★
“So You HATE Selling changed the way I sell. It's practical, simple, and actually works.”
— Sales Director
★★★★★
“Together, these books are a complete playbook for building a healthy, scalable, and sellable business.”
— Entrepreneur

How the books compare

Feature Wozniak books Business coaching Generic sales books
Written by an operator who actually exited ✓ − ×
Self-scoring questionnaires in every chapter ✓ × −
Covers all seven pillars of business health ✓ × ×
Sales framework for people who hate selling ✓ − ×
Backed by INC. 5000 growth and a real M&A ✓ × ×
Price $2.99 – $24.99 $3,000+ / course $20 – $30

Frequently asked questions

Which book should I read first?

Start with The Small Business BIG EXIT if you want to grade the health of your company and build toward a valuable exit. Start with So You Hate Selling if revenue is the bottleneck and traditional sales tactics make you cringe.

How much do the books cost?

The Small Business BIG EXIT is $2.99 to $24.99 depending on format. So You Hate Selling is $24.00 and is currently available for pre-order.

Who is Alan Wozniak?

A serial entrepreneur and Business Architect with 40+ years of experience. He founded and scaled a four-time INC. 5000 company, grew it 370% in four years, and exited through a strategic merger and acquisition. He is a NEWSWEEK author and founder of Business Health Matters.

What is the 7-Step Prescriptive Sales Process?

The consultative framework at the heart of So You Hate Selling. Instead of pitching, objection handling, and closing, you listen, diagnose, prescribe, and execute — the way a trusted advisor works.

Do the books work for small teams and solo consultants?

Yes. Both books are built around checklists, questionnaires, and repeatable steps that a one-person consultancy or a 200-person company can apply the same week.

Bonus — Free with your order

Take the FREE Business Success Quiz

Before you read a single chapter, discover exactly where your business stands. This complimentary assessment grades the seven pillars of business health and hands you a personalized action plan — so the books land where they matter most.

  • 7-pillar health score
  • Personalized fix-it roadmap
  • Takes under 5 minutes
  • 100% free, no credit card
Start the Free Quiz

Or grab the two-book bundle first — the quiz is yours either way.

Get the complete
business-building system.

Two books. One roadmap to build a business that grows, sells, and creates lasting value. So You Hate Selling is currently available for pre-order and will ship on release. Save $9.99 versus buying separately.

Order Both Books — $39
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