40+ Years
Entrepreneurial experience
Pre-Order · Available August 30
So You Hate Selling
What if selling wasn't about pitching or persuading—but about listening, solving problems, and building trust? So You HATE Selling reveals why most people struggle with sales and introduces a refreshing, practical approach that makes selling feel natural, authentic, and effective.
Be among the first to discover a better way to sell.
Pre-Order the Book
By Alan Wozniak · Business Architect®
4× INC. 5000
Fastest-growing company
370% Growth
In the final four years
Acquired
By a Fortune 500 company
Nationwide
Speaker, coach & strategist
The Why
Buyers changed. Selling didn't.
With Google, AI, and endless reviews at their fingertips, today's customers arrive informed — and allergic to being pitched. They don't want a closer. They want a trusted advisor who understands their problems, helps them make better decisions, and guides them toward a better future. The future doesn't belong to salespeople. It belongs to Business Architects.
The problems this book solves
Every conversation turns into a price fight.
Without trust, the only thing left to compare is your number.
You feel pushy, so you stop following up.
Pitching drains you. Diagnosing energizes you — and your buyer.
Proposals go quiet.
You solved the symptom the client named, not the root cause they felt.
Growth depends entirely on you.
A process anyone can run beats a personality no one can copy.
The Framework
The 7-Step Prescriptive Sales Process™
- 01Prepare
Enter every conversation researched, calm, and curious — not scripted.
- 02Connect
Earn permission with credibility and genuine care, before any product talk.
- 03Discover
Run deeper discovery using the Business MRI™ framework.
- 04Diagnose
Find the root cause instead of treating the symptom the client named.
- 05Prescribe
Present a professional recommendation, not a sales presentation.
- 06Execute
Deliver an experience that makes the decision feel obviously right.
- 07Expand
Turn results into referrals, renewals, and lifelong relationships.
Independent Manuscript Review
“Not another traditional sales book.”
SO YOU HATE SELLING is not another traditional sales book. It positions selling as a diagnostic, advisory, and problem-solving discipline rather than a persuasion exercise.
✓ Highly Recommended for Publication
Independent Business Book Evaluation · August 2026
- Reframes selling as a trust-based advisory process, not a persuasion contest.
- Combines four decades of entrepreneurial experience with the Business Architect™ Method.
- Includes proprietary frameworks: Business MRI™, Diagnose Before You Prescribe™, and the 7-Step Business Architect Method™.
- Practical sequence in every chapter: Story → Lesson → Framework → Case Study → Workbook → Reflection → Action.
- Strong commercial potential across entrepreneurs, consultants, coaches, and professional service firms.
Who It's For
Who should read this book?
Entrepreneurs
Win business without turning into someone you don't like being.
Small Business Owners
Replace founder-dependent selling with a process your team can run.
CEOs & Executives
Lead revenue conversations that build trust instead of pressure.
Sales Teams
Trade scripts and discounting for diagnosis and prescription.
Consultants & Advisors
Turn expertise into engagements without ever feeling like a pitch.
Future Sellers
Build the predictable revenue engine buyers pay a premium for.
Early Praise
What readers and clients say
“Alan didn't sell us anything. He asked better questions than anyone we'd talked to, found the problem we'd been working around for years, and then prescribed the fix. We signed the same week.
“My team hated cold outreach. Replacing the pitch with a diagnostic conversation changed everything — close rates up, discounting down, and nobody dreads the calendar anymore.
“The Business MRI™ exposed issues in operations and culture I'd been blaming on sales. Alan's method doesn't just win deals — it makes the business worth more.
About the Author
Alan Wozniak
Business Architect®Four-Time INC. 5000 CEOAmazon Best-Selling AuthorExecutive CoachFounder, Business Health Matters®Founder, MarketWell Solutions®Founder, 10XCoach.ai®
For forty years Alan believed the best presentation won the sale. He was wrong. As Founder and CEO of Pure Air Control Services, he grew a small specialty firm into a national leader in indoor air quality and HVAC engineering — earning INC. 5000 honors four times and a 370% growth surge in its final four years before a successful merger with a Fortune 500 company. He hasn't taught theory; he's lived every lesson in this book.
Today he leads Business Health Matters®, MarketWell Solutions®, and 10XCoach.ai®, and is the author of the Amazon best-seller The Small Business BIG EXIT.
INC. 5000 Fastest-Growing Company
Growth in the final four years
Years building and advising businesses
Successful Fortune 500 M&A exit
“Healthy businesses create healthy leaders. Healthy leaders create healthy cultures. Healthy cultures create extraordinary businesses.”
Also by Alan Wozniak
The Small Business BIG EXIT
The Amazon best-seller on building a healthy, scalable business worth buying. Where BIG EXIT shows you how to build the asset, So You Hate Selling shows you how to grow it — without ever feeling like a salesperson.
Pre-Order Questions
Frequently asked questions
?When will my book ship?
So You Hate Selling releases on August 30. Pre-orders ship within 1–2 business days of the release date, so most readers receive their copy by early September. You'll receive a tracking email as soon as your order is on the way.
?How much does shipping cost?
Shipping is calculated at checkout based on your location and delivery speed. We use standard carriers to keep rates reasonable and pass-through the exact cost with no hidden markup.
?Will I be charged sales tax?
Yes, if your state or province requires it. Tax is calculated automatically during checkout based on your shipping address, so the price you see is the price you pay.
?What payment methods do you accept?
All major credit and debit cards through Stripe, including Visa, Mastercard, American Express, and Discover. Your payment information is processed securely and never stored on our servers.
?Can I return or exchange my order?
If your book arrives damaged or incorrect, contact us within 14 days of delivery for a replacement or refund. Because this is a pre-order, we can update your shipping address before the release date if needed.
?Is the cover shown the final version?
Yes — the 3D mockup and the final cover art displayed on this page are the finished design for the first edition of So You Hate Selling.
Stop pitching. Start solving problems.
Reserve your copy today and be first to read it when it
releases on August 30, 2026.